Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector.

The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades.

“Dafabet is one of the biggest online betting companies in the world, so it feels like the perfect match to be partnering with the greatest Brazilian in the world,” said Kasper Trier, Head of Marketing Brazil and Latam at Dafabet.

“We will work hard to build a good relationship with the passionate Santos fans, giving them the best odds, offers and promotions. We will look forward to sharing many great moments at the most famous Vila in the world.”

Dafabet made its debut as Santos FC’s sponsor in a Libertadores Cup clash against The Strongest on 18 May in Bolivia.

Santos FC joins a range of professional sports organisations in Dafabet’s portfolio, including Spanish top-flight LaLiga club Cádiz FC ,as well as the recently added World Pool Masters, marking the operator’s third agreement with the Matchroom-owned competition.

Additionally, the Philippines-headquartered firm also maintains partnerships with the Durham, Sussex and Warwickshire County Cricket teams.

“For Santos FC, it is a matter of pride to settle this partnership, with a serious company that already has a connection with football,” added Santos FC President Andres Rueda.

“It was another bet that worked for Peixe and that we are sure will be a success in our shirt. We hope that the strength of Santos FC will also generate good results for Dafabet and our fans will welcome our new sponsor very well.”

John Cruces, Head of Sponsorships at Dafabet, also commented: “We’re very proud to be partnering with Santos, the club is obviously one of the most famous teams in Brazil, plus also worldwide known such is their tradition and fan base. We believe the partnership will help us grow in the LATAM region and we look forward to working together.”

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