Betway and Dafabet grow La Liga sponsorship portfolios

Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively.

Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing.

John Cruces, Dafabet’s Head of Sponsorship, stated: “We must congratulate Cádiz for their return to LaLiga, and for those who represent our first steps in Spanish football. This alliance will help us to strengthen our global footprint, starting from the union with the important Cadista fans.”

Manuel Vizcaíno, President of the Cádiz Football Club, also highlighted that he is ‘proud that Cádiz is the club that opens the doors of Spain to Dafabet’, whilst also recognising that the step will also ‘reinforce the internationalization project of the brand, which has no borders’.

Meanwhile Betway will become Celta Vigo’s official bookmaker, while also acquiring a range of in-stadium advertising rights.

Additionally, the operator and Celta will work alongside one another to create promotional content ahead of upcoming La Liga matches.

Ricardo Barros, Celta Vigo’s Vice-President, said: “In RC Celta we are very satisfied with this agreement, since it is very important for the sport that a brand of international prestige offers his support in a few especially complicated moments.

“It is not easy to obtain this type of support in the current circumstances, with so much social and economic uncertainty, and for that reason in the club we value this agreement very positively, which allows us to continue growing as an entity and brand, and to continue advancing in our international expansion.”

The sponsorships come at a turbulent time for gambling sponsorships in Spain. Last month, the Spanish Ministry of Consumer Affairs confirmed that it is considering proposals to toughen up regulations on betting companies, including restrictions to sponsorship agreements and advertising exposure.

Under the new proposals to amend the Royal Decree, Spanish Minister of Consumer Affairs Alberto Garzón has altered the wording of the ruling to state that “sponsorship in sports T-shirts or equipment will not be admissible”, with gambling companies already banned from featuring on youth shirts.

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