SBC News Voice of the Sports Betting Industry
Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners.
Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020.
The team behind the product has over 10 years of experience in the igaming sector, and the solution has successfully struck deals with a range of clients, such as online casino WildTokyo, Bitstarz, N1casino, Manekicasino, 7bitcasino, Kingbilly, SlotWolf and Fastpay.
“We’re on cloud nine to be announcing the launch of our very own website for Affilka,” said Anastasia Borovaya, Affilka Product Owner at SoftSwiss.
“The new website will comprise all you need to know about our innovative product plus serve as a hub for expert materials on affiliate marketing and the igaming industry in general. Visit our new website and experience it now for yourself.”
Functioning as a ‘highly flexible and customisable’ affiliate tracking platform, Affilka delivers a range of features such as built-in payment processing and a flexible commission constructor.
The platform enables custom tailoring of commission plans using qualifiers and parameters to define reward terms, and also leverages a ‘wide array’ of S2S postbacks, allowing for tracking of data on multiple event types including player registration, first deposit, any deposit, player qualification, prequalification, and disqualification as well as net gaming revenue.
SoftSwiss utilises Affilka as a means of allowing igaming operators to ‘establish efficient and trustworthy relationships with their affiliate partners, acquire new players, and grow revenues’.
Speaking to SBC in March, Borovaya discussed Affilka’s key features, client portfolio and strategy for 2021, highlighting a need for sustainable growth and a ‘great team building event’.
