Affilka, an affiliate tracking platform developed by SoftSwiss, has launched a new module for sportsbooks which will enable operators to track more detailed player data.
The new module – which SoftSwiss noted will strengthen its product portfolio – will collect data on player visits, registration, deposits and cash outs.
This is in addition to the information that Affilka collects on bets, cancelled bets, wins, gross gaming revenue (GGR), bonuses, balance corrections, third party fees and net gaming revenue (NGR).
“We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects,” explained Anastasia Borovaya, Affilka Product Owner at SoftSwiss.
“The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”
By using the new sports betting module, Affilka clients will benefit from the ‘significant improvements’ made to the commission constructor for CPA and RevShare deals within sportsbook projects.
For RevShare deals, Affilka noted that sportsbook operators will be able to share a percentage of their net revenue with their partners. The update also means that the percentage of revenue payable to affiliates can be fixed or ‘defined by various performance tiers’ such as the number of FTDs, deposits or sportsbook net revenue tiers.
Adjustments to the CPA model, meanwhile, will allow operators to establish rules for player qualification which can be ‘based not only on their deposits but sportsbook bets as well’. This is in addition to an availability of ‘hybrid deals’ which ‘include the same settings as the CPA and RevShare models’.