SBC Webinars returns on Thursday 23 July, when leading sports betting and igaming software provider Digitain presents Finding Value in Untapped Markets – the Importance of Innovation in a Competitive Landscape.
The session will see Digitain’s experts demonstrate how operators can extract maximum value from under-exploited sports, and examine the importance of having an effective research and development strategy in order to drive innovation in product development.
After the unprecedented global events of 2020 exposed bookmakers’ barren market inventories as being overly reliant on saturated traditional markets to drive wagering volumes, the webinar will ask a critical question. Are operators and system providers too regimented in their approach and too reluctant to stray from the crowd with their product strategies?
The Digitain team will also showcase its approach to R&D by detailing how the company reacted to changing consumer needs by launching its much talked about Table Football Odds Feed. The audience will learn how Digitain brought a niche sport to life for its betting partners, supported by live stream game feeds, deeper match data transfers, and enhanced pre-play and in-play odds for punters.
While traditional markets will once again rule the roost as the professional sports world returns to something approaching normal, the webinar will explain why sportsbook operators should not neglect deeper market choice in an era when consumer demand is driven by instant need and reaction.
The Digitain panel features:
- Simon Westbury, Head of Sales Department
- Tigran Grigoryan, Live Sport Responsible
- Edmond Ghulyan, Product Manager
- Peter Nolan, Strategic Consultant
Tigran Grigoryan said: “The current pandemic crisis has highlighted the need for the sports betting industry to be less reliant on traditional sports and markets in order to be sustainable.
“In this webinar we will discuss whether businesses should invest in an effective R&D strategy in order to differentiate their offering, develop untapped opportunities and provide more business security in an uncertain world.
“As a case study we will discuss the product development journey for our new Table Football Feed product – from inception to delivery.”
Join SBC Webinars to gain some invaluable insights into the benefits of innovation in product development for the sports betting industry.