Marketing

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in Eurasia. The company, based in the Georgian capital city Tbilisi, will first take La Gazzetta live in its founding market before launching in other Eurasian countries, highlighting Ukraine as the next country for the outlet. In addition, the launch …

Sky Betting and Gaming has released a new advertising campaign and platform for its Sky Vegas online casino brand. Aiming to build an ‘authentic connection’ with casino players, the operator described the ad as shunning ‘overly optimistic category cliches’ with an intent to ‘celebrate the big entertainment that can be found in life’s small moments’.  Titled ‘Play. It’s why we’re …

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …

Kansspelautoriteit (KSA), the gambling authority of the Netherlands, has reiterated its warning that all Dutch gambling advertising campaigns must comply with its rules on audience targeting. The warning follows KSA’s latest intervention where “a gambling operator made unfocused advertisements during a game show on television.” The infringing advertisement did not comply with the KOA market’s rules for sponsoring TV programs, …

Allwyn UK has confirmed the appointment of Steve Parkinson as the new Brand and Marketing Director of the National Lottery. An expert in the strategic management and planning of mass-market brands, Parkinson joins Allwyn from multimedia publishing group Bauer Media. During his time at Bauer, Parkinson oversaw campaigns and brand development projects for Kiss FM, Magic, Absolute Radio, and Planet …

The promotional budgets of French-licensed online sports betting and gaming operators will increase by 14% on an annual basis and reach €670m in 2024, with 30% of that figure to be spent between May and July to coincide with the UEFA Euro 2024 football tournament and the Olympic Games in Paris. The figures, published by the French gambling regulator Autortié …

CONAR, Brazil’s advertising watchdog, has published ‘Annex X’ of “self-regulation rules” for betting advertising campaigns, needed for the launch of the country’s pending federal sports betting marketplace. Referred to as the National Advertising Self-Regulation Council, CONAR is a non-governmental body that oversees the standards and conduct of Brazil’s advertising code implemented across all media platforms. The publishing of Annex X …

Mecca Bingo has bolstered its UK brand coverage by becoming the lead sponsor of ITV’s Loose Women, beginning in January 2024. Broadcast on weekdays from 12:30 to 13:30, Loose Women is the principal daytime panel show of ITV, which attracts an estimated daily audience of 3 million viewers. On air since 1999, Loose Women serves as ITV’s longest-running talk show, …