Marketing

The Dutch Gambling Authority Kansspelautoriteit (KSA) has published the findings of its major investigation from last year on affiliate websites advertising unlicensed gambling providers. According to the release, 14 out of the 33 gambling websites put under surveillance have been found guilty of illegally advertising, including to consumers who have self-excluded with the Netherlands’ CRUKS exclusion register.  CRUKS is the …

A total of 12 gambling websites have been ordered to cease operations in Australia after being found to be in violation of the country’s Interactive Gambling Act 2001 (IGA).  Zet Casino, Wazamba, Playzilla, Slots Palace, Nomini, Casinia, SG Casino, Fez Bet, Buran Casino, Spin Better, Golden Bet and Clash.gg are the online gambling providers that the Australian Communications and Media …

In their inaugural participation at the SBC Summit Rio (5-to-7 March 2024), Blaze (Blaze.bet), the bronze headline sponsor, highlights the significance of the event as a pivotal platform for networking, learning, and growth. Frances Kintana, HR Director, shares their enthusiasm for leveraging the summit to forge valuable industry connections, stay ahead of trends, and drive strategic advancements. _________ SBC: What …

The mandate to implement a ‘total ban on gambling advertising’ has been rejected by the Kamer of Netherlands. Yet, Dutch ministers maintain that ‘overarching playing limits’ must form part of the government’s ongoing amendments of the Remote Gambling Act (KOA Act). A blanket ban on gambling advertising had been proposed by CDA MP Derk Boswijk. When put to vote yesterday, …

Lottstift, the Gambling Authority of Norway, has stated that it will take a zero-tolerance approach to social media platforms promoting online gambling streams and content. The warning follows the regulator’s ‘serious action’ against Schpell.com for broadcasting several Norwegian influencers promoting online casino games, infringing on Norway’s blackout of gambling advertising. Though promoted on Schpell.com’s portal, the illegal streams were recorded …

A mandate has been filed to ban all gambling advertising in the Netherlands, as the Kamer prepares to vote on imposing further safer gambling amendments to the Remote Gambling Act (KOA Act) this week. Calls for a sweeping change to the laws of Dutch gambling advertising have been led by Derk Boswijk of the Christian Democratic Appeal (CDA) party. Once …

In a trading update, XLMedia has informed shareholders that it expects its revenue and adjusted EBITDA to be in line with market expectations. The update was provided ahead of its full FY23 results in early April 2024, which will provide more insight into the company’s 2023 performance and plans moving forward. According to the update, XLMedia’s FY23 revenues are expected …

Optimove has partnered with 888AFRICA to strengthen its footprint in the African continent.  888AFRICA is part-owned by 888 Holdings PLC which has a presence in the Democratic Republic of Congo, Tanzania, and Mozambique through the 888bet and 888bets brands, together with BetLion in Zambia.  Peter Miles, Director of Sales at Optimove, commented: “We are honoured to have been selected as …

Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities.  The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.  Through Optimove’s CRM Marketing solution, Kindred will be able to “measure and attribute …

The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …