Tabcorp has extended the reach of its flagship TAB sports betting brand, securing a partnership with the North Queensland Cowboys rugby league team. Part of the top-flight National Rugby League (NRL), the Cowboys have named sports and racing betting operator TAB as a platinum partner under the multi-year agreement. As a result, the TAB logo will be featured on the …
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With iGB Affiliate London 2023 taking place at ExCel London on 9-10 February, we caught up with Triston Smook, Head of Affiliates at Betsson Group Affiliates, to discover what he is looking forward to at the event. His team has plenty planned for the two days. As well as promoting the scheme that won the Best Affiliate Program honour at …
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Genius Sports has announced the launch of its new ‘Genius Marketing Suite’ – an “all-in-one fan marketing solution specifically developed to transform how partners identify, engage and retain sports fans.” Customised to fit individual clients’ needs, the Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams to optimise every stage of their fan marketing journey. The suite will provide …
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Enteractive has expanded its footprint in the Dutch market after being selected to power BetCity’s retention and reactivation capabilities. Through the partnership with BetCity, Enteractive will roll out its proprietary (Re)Activation Cloud technology platform. This will enable the Entain-owned Dutch operator to “optimise revenue generation from the churned segments of their player base”. Francesca Raniolo, Senior Business Development Executive at …
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What if you come to know that social media began on May 24th, 1844? Yes, you read that right! When Samuel Morse sent the first electronic message in the form of dots & dashes, he inadvertently opened a portal to the future; sowing seeds for digital communication. While social media has since grown by leaps and bounds, a lot of …
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BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio. Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”. This, BETEGY believes, will result in a substantial increase in click through rates (CTR) …
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Ladbrokes has partnered with Powerleague to launch ‘Primetime Pitches’, a new brand initiative to expand the availability of local pitches to footballers across the UK and Ireland The first-of-its-kind collaboration will see Ladbrokes provide free access to venues operated by Powerleague, who operate as the UK’s premier provider of small sized football pitches. Primetime Pitches will give footballers access free …
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l’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, has stated that it is satisfied by the outcomes of its ‘World Cup assessment’, in which licensed operators observed its order ‘to reduce advertising pressure’. As anticipated by ANJ, World Cup 2022 broke all previous French wagering records, as the event generated a total volume of €597m in stakes and €70m …
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Aston Villa’s sponsorship agreement with BK8 will go ahead, according to club supporters’ organisations, having been hit with criticism from fans for the company’s advertising history. Reports last month indicated that the BK8 branding would likely feature on the front of the Premier League side’s match shirts, as a replacement for outgoing three-year partner Cazoo. BK8 has a history of …
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Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers. The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …
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