Marketing

Responsible gambling the focus in new five year Sky Bet and EFL deal

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

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Proven Player… Better Collective lands 7th Børsen Gazelle

Leading industry affiliate Better Collective continues to be recognised as one of Denmark’s fastest growing and most dynamic enterprises, having secured its seventh consecutive Børsen Gazelle Award. Developed by Danish business publication Børsen, the Gazelle Awards recognise the nation’s fastest growth enterprises, who have displayed consistent value for investors and stakeholders. The impressive places Better Collective amongst an elite small …

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Prince of Darkness and Metal Casino join forces

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The ‘Godfather of Metal’ Ozzy Osbourne has signed a deal with Metal Casino, the self confessed “biggest, boldest and most hardcore online casino on the planet,” to become both a brand ambassador and part owner of the company. Launched in August of this year Metal Casino promises it’s players a harder rush through the use of the edgiest games, and …

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SportPesa “thrilled” with new Football Manager partnership

Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …

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UKGC outlines fairer and safer gambling strategy

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The UK Gambling Commission (UKGC) has set out a new three-year five-point plan, to build on its previous work and help shape a well-regulated gambling market. With 63% of people having gambled within the last year, the strategy states that “the risks are changing and evolving and the industry needs to move farther and faster to address them. A well-regulated …

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Racecourse Media and Meydan Group’s in new production and distribution deal

Racecourse Media Group (RMG) has been awarded a fresh two year worldwide production and distribution contract by Meydan Group. The agreement will encompass the full horseracing seasons at Meydan Racecourse, which began on November 9 and culminates on March 31 with the US$30m Dubai World Cup, the world’s richest day’s racing. Frank Gabriel Jr, Executive Director of Racing at Dubai …

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Out of play… Squawka in danger of going out of business

Popular football analysis and news website Squawka (Squawka.com) is fighting to stay in business, as it’s reported that its senior management team is in current discussions with administrators. Last week, Co-founder Leo Harrison tweeted that he was hopeful that Squawka could remain in business, further stating that there was a ‘real possibility of finding a solution’. Regarding the news @Squawka …

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No Country for Affiliates… Belgium warns of tougher digital advertising code

Belgium market online gambling affiliates have been warned that they may become the next targets of the governments new stricter advertising code on gambling services. Last October, the Belgian Chamber of Representatives (De Kamer) approved a mandate for a new advertising standards code focusing primarily on gambling promotional standards. The new code is set to introduce an outright ‘all-vertical ’ban …

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AS Roma gains official Asian regional betting partner

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Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …

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For the Players: Mr Green lines up first darts sponsorship deal

Darts - Copyright: sergign / 123RF Stock Photo

Mr Green will celebrate the launch of its first darts based sponsorship later this month with a series of associated price boosts and social media promotions. The operator has agreed a title sponsorship deal with the Professional Darts Corporation (PDC) for ‘The Mr Green Sport Players Championship Finals’, which takes place in Somerset from 24-26 November. Following a series of …

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