Pennsylvania based racetrack operators Keystone Turf Club and Bensalem Racing Association have appointed Sportech Racing & Digital to upgrade the web and mobile betting solutions for its Parx Racing venue.
The agreement sees the Sportech Plc division, extend its totalisator services at Parx Racing, through its agreement with Bensalem and its syndicated off-track betting locations.
Deal stakeholders inform, that Parx Racing will upgrade its racetrack wagering system with Sportech’s G4 betting website platform and tailored ‘Digital Link’ mobile betting app.
Parx Racing operator, Bensalem stated that the web and mobile systems upgrade was needed to drive race day engagement with Parx Racing customers.
Sportech will further support the Parx Racing staff, with digital marketing tools, extending race coverage and messaging.
Andrew Gaughan, President of Sportech Racing and Digital, commented, “We are happy to have once more been selected as pari-mutuel technology provider for Parx Racing®. Sportech has deployed over 25 websites and over 25 mobile apps for customers in the Americas, the Caribbean, Europe and Asia and we are very pleased to be able to add our valued customer Parx Racing to that list. We are committed to delivering to their players an overall enhanced digital user experience that helps extend the excitement of the racetrack to the digital channels.”