SBC News Voice of the Sports Betting Industry
Inspired Gaming Group has announced that it has entered a Virtual Sports supplier partnership with Swedish racetrack operator ATG.
ATG Sweden’s state owned horse racing operator since 1974 will be supplied with multi-content Virtual Sports provisions by Inspired on both digital and mobile verticals.
The partnership will see the launch of Inspired’s Rush Horses and Rush Trotting products, which have been tailored for the Swedish market.
Commenting on the Partnership Steve Rogers COO of Digital Games at Inspired said
“We are delighted to be working with ATG and to be first to market in Sweden – it’s an exciting market with a strong pedigree in sports betting. It was crucial in the competitive tender process that we are able to provide the perfect virtual sports for Swedish players, especially trotting. Our ability to enter new markets quickly and establish the right product offering will drive significant incremental revenues for ATG. We look forward to a long and successful partnership.”
Mikael Hagberg, Manager Business Development, Betting products and methods, ATG added:“It’s great to have an experienced partner such as Inspired when entering a new line of products and launching our first online virtual sports product.”
