SBC News Voice of the Sports Betting Industry
Bookmaker Paddy Power has selected AppDynamics’ Application Performance Management (APM) solution to reduce the frequency and duration of application outages and help optimise its customer experience online.
Mobile is Paddy Power’s biggest and fastest-growing sales channel, and AppDynamics is generating the critical real-time insights on mobile app performance and user transactions it needs to maintain optimum user experience and maximise business growth. AppDynamics provides the visibility to identify issues before they impact end users by monitoring response time for every request, across its infrastructure and geographies.
“During the selection process, AppDynamics provided unmatched end-to-end visibility across our complex and distributed environment,” said John Turner, development manager at Paddy Power. “In trials, the solution delivered invaluable insight into application performance issues before they affected our customers, which meant we could act immediately to remedy problems before our punters even knew we had any. The real-user monitoring functionality provides additional insight into customer behaviour and experience, making our apps run better. All this vital information will help to shape our digital strategy now and in the future.”
“The AppDynamics user interface is incredibly intuitive,” adds Turner, “meaning we have been able to deploy agents quickly with minimal training or help from AppDynamics. The speed of implementation means we have started seeing business benefits almost instantly.”
Other anticipated benefits from the deployment include supporting the brand’s DevOps approach to development, and engaging internal stakeholders outside of IT. AppDynamics provides a single pane of glass so that development, operations, and executive teams can all see and understand how their applications and infrastructure are performing, and how performance is impacting business transactions and revenue. Paddy Power will also use the solution in a test environment to check feature performance before releases go into production, as part of its continuous delivery pipeline.
Paddy Power intends to roll out AppDynamics across its entire suite of applications, and to use the company’s Application Intelligence platform’s key enabling technology in the development of Platform-as-a-Service (PaaS) functionality within the business.
“Mobile betting is exploding, and multichannel gaming is the future of the industry,” said Jeremy Duggan, AppDynamics VP, EMEA. “For the World Cup alone, our recent App Attention Span study showed that an estimated £500 million was to be bet online in the UK. It also showed that betting platforms can’t afford to crash — every millisecond counts. So the need for an APM solution to proactively prevent this — while enhancing customer experience and IT operations — is greater than ever. We look forward to helping Paddy Power harness the Application Intelligence provided by our technology to fulfil this need and continue to grow.”
