Bonnier AB Acquire Nordic Leisure – ‘Redbet’

Bonniercorp Scandinavian media corporation Bonnier AB have announced the acquisition of Malta based private gaming operator – Nordic Leisure for the apparent sum of SEK 38 million (€4.5 million). The sale is still subject to approval by the Maltese Lotteries and Gaming Authority, nevertheless Bonnier AB remain confident that the acquisition of Nordic Leisure will be approved in the coming days.

The acquisition of Nordic Leisure gaming will see Bonnier AB expand their Scandinavian media and entertainment services into the online gambling sector. Bonnier AB have acquired Nordic Leisure gaming titles – RebBet, RedBet Casino & Poker, Heypoker, Totalpoker and Whitebet.com

Marcus Forsell, CEO for Bonnier Gaming. “Redbet has long been going strong in the Nordic market. We hope that together, as part of Bonnier Gaming, we can develop Redbet to even greater heights.”

“We are pleased to have found a very good new owner for our Maltese activities and that following this deal we’ll be able to fully focus on the Eastern European markets in accordance with the action plan we are working on,” commented Claes Hallen, CEO of Nordic Leisure.

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