SBC News Voice of the Sports Betting Industry
Pinnacle has enlisted CashtoCode, with the aim of offering the igaming payment platform’s eVoucher service to its worldwide customer base of sports and esports bettors and boosting its payment conversions in international markets.
Due to its ‘global mobile-first user base’, Pinnacle aimed to partner with a payments platform capable of providing secure and reliable online payments for igaming players, with consideration for the complex regulations across different jurisdictions.
By offering its customers the CashtoCode eVoucher, the operator intends to provide its customers with the ability to make instant deposits via a code, similar to ecommerce gift vouchers, which can be bought online from ‘several large international platform’s before being redeemed via Pinnacle’s own verticals.
The partnership comes as Pinnacle continues to establish its presence in the esports sector, a market which the company’s Chief Marketing Officer Ben Cove has described as ‘a first-rate betting environment’.
Isabelle Delisle, Global Head of Payment Solutions at Pinnacle, remarked: “We strive to be innovators in the igaming industry, and were among the first operators to recognise the esports opportunity back in 2010.
“Therefore, it is important for us to find the right technology and payment partners to maintain this position across different markets and demographics, and we are confident we have found that in CashtoCode.
“We want to give our players more choice and we believe that they will appreciate the ability to make payments instantly online via a simple eVoucher code – a customer journey familiar to millions around the world.”
CashtoCode aims to offer a ‘seamless and secure payment experience’ enabling instant deposits in igaming accounts, whilst also enabling operators to go live in multiple regions simultaneously via its ‘straightforward new deposit option’.
“We are very excited about the potential of our eVoucher solution for the global igaming market,” said CashtoCode CEO Jens Bader. “It enables operators to go live in multiple, distinct regions at the same time, all with a single solution. For customers, it is an incredibly reliable and secure deposit option, while also being very easy to use.”
