Low6 has created added value for its players through its Weekly7 app which will provide players with a free Uber Eats voucher for every entry.
The collaboration, according to Jamie Mitchell – Co-Founder of Low6 and CEO of the USA Operations – will help deliver an experience which will continue beyond the Weekly7 game which involves players trying to correctly predict seven football scores.
Mitchell said: “The landscape for gamification has shifted significantly, with fans set to demand more real value from their partners of choice.
“Collaborations like this will absolutely outlive the pandemic, as we look to offer our Gen Z and Millennial users an experience that will continue beyond the game and into their daily life.”
During the free-to-play Weekly7 game, players play for a chance to win £1,000,000. Low6 believes that the addition of Uber Eats vouchers ‘adds a unique selling point, combining online entertainment, gaming with friends and local food delivery’.
Josh Turk, CMO of Low6, added: “We continue to revolutionise how we look at gamification. One significant factor driving such high-performing retention rates on our platform is technological innovations.
“Automated generated Uber Eats Food vouchers served straight to the user’s Uber Eats app showcases just one of the many ways we are using innovative technology to create rewarding experiences for our customers.”
Looking to differentiate from competitors, and give their players a tangible benefit while they play at home, Low6 first analysed their audience’s preferences. The team at Low6 found that their database was made up of 85% of millennials and Gen Z players, learning that highly engaged participants were already using Uber Eats.
The partnership with Uber For Business comes at a time when Low6 is looking to expand its gaming footprint across Europe, Australia and the United States.
Low6 explained that it ‘chose to collaborate with Uber for Business with confidence that their global growth plans are supported by Uber’s robust API infrastructure’.
Mitchell continued: “The scale we are looking to operate on requires distribution of up to 50,000 Vouchers on a weekend evening.
“Achieving this without a significant and well-developed API would not have been possible. The collaboration with Uber for Business has made the API easy to integrate with our technology at Low6.
“This collaboration for us is all about Uber and Low6 adding true value to the fans. Our players can enjoy gamification, second screen experience and an Uber Eats voucher with their friends. It’s very much a win-win for our audiences.”