Genius Sports refreshes brand identity to reflect NYSE future

Genius Sports Group has this afternoon unveiled its new corporate brand and identity, as the company prepares for its imminent listing on the New York Stock Exchange (NYSE). 

Updating its global partners, Genius disclosed that its entire sports tech portfolio and data assets had been consolidated under the single identity of ‘Genius Sports’.  

The move reflects the ‘rapid convergence’ of Genius’ technology units. The group is looking to lead in all fundamental tech disciplines related to live data, media rights, sports integrity, wagering and delivering next-generation innovations.   

As a result, the individual brands of Betgenius and Genius Sports Media have been discontinued, with Genius choosing to house its business solutions and product development divisions under ‘Sportstech’, ‘Video’, ‘Sportsbook’ and ‘Media & Engagement’ units moving forward. 

“As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand,” commented Mark Locke, Group CEO of Genius Sports.

“For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market.”

Genius Sports is expected to shortly complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II – subsequently trading on the NYSE under the corporate ticker of “GENI”.

This week, the soon-to-be listed NYSE incumbent secured a major US sports contract, becoming the exclusive global distributor of NFL data for wagering-related services – sportsbook, publishing and media.  

“This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalised fan experiences via the convergence of sports, betting, advertising and streaming,” Locke added.

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