SBC News Voice of the Sports Betting Industry
The Drone Racing League (DRL), the highest global rank of professional drone racing, has sanctioned Genius Sports to commercialise its event data for sports betting services.
Confirming a multi-year agreement, Genius will work with DRL to develop fan enticing and integrity safe betting products for regulated sports betting market incumbents.
Marked as a key objective, Genius has tasked with ‘reimagining DRL’s gaming landscape’, forming the ‘initial step towards creating a first-ever, league-approved drone racing product in the United States.
The partnership is formed as the DRL begins its new ‘2020 Allianz World Championship Season’ broadcast across NBC, NBC, NBCSN, Twitter and Facebook Watch platforms.
“Fans all over the world love the Drone Racing League — and now, through our incredible new partnership with Genius Sports, they’ll soon get to bet on it too. With our minute-long races packed with stats around speed, crashes, and competition, professional drone racing is on the fast track to be the best sport to bet on,” said DRL President Rachel Jacobson.
DRL confirmed that it had selected Genius following its proven track record in managing new sports commercial progress into sports betting, whilst effectively safeguarding their sports data and brand integrity.
Genius will begin to leverage DRL’s official data to build a high-end live betting product to be sold to legal sportsbooks in regulated territories around the world.
“The Drone Racing League is all about delivering real-time, data-driven content to highly engaged fans worldwide. Their core aims align closely with our own, making this the ideal partnership to unleash DRL’s fantastic product with our global network of sportsbooks and their customers,” said Genius Sports Group CEO Mark Locke.
