Andy Masters selected as new Crucial Compliance COO

Responsible gaming and AML strategy specialist Crucial Compliance has hired Andy Masters who will assume the role of Chief Operating Officer.

In his new role, Masters will take responsibility for advancing the professional services and software development team by bringing together experts in their fields, in addition to driving Compliance Management solutions by building a suite of products to match the global ambitions of the company.

Celebrating his new role, Masters commented: “I am delighted to join the board of Crucial Compliance supporting the expansion of Crucial to deliver Compliance Automation and to build a world class iGaming team.

“RG and compliance is at our epicentre and should be at the heart of all customer interactions; the team at Crucial is being built around that central strategy while still delivering exceptional analytics, BI, MI, customer engagement and iGaming synergy.”

Crucial Compliance lauded Masters’ experience in supporting growth and solving complex, data-related business issues across blue-chip, retail and iGaming organisations, having worked in the sector for more than 25 years.

The company hopes that the new appointment will support their ongoing strategy for international expansion, while also ‘creating unique technological propositions for a range of clients’.

Paul Foster, Managing Director of Crucial Compliance, added: “We are very proud to welcome Masters as both a partner and fellow Board member to help deliver the sustainable but ambitious targets.

“As COO, he is bringing a depth of knowledge and experience which will help take us to the next level of company growth and development and, crucially, compliments the existing team and client base perfectly.”

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