SBC News Voice of the Sports Betting Industry
Kambi Group Plc has secured a major US market commercial agreement in becoming the lead betting technology supplier for Churchill Downs Incorporated (CDI) ‘BetAmerica’ sportsbook property.
The announcement sees Kambi replace SBTech as BetAmerica’s lead sportsbook technology partner, as CDI’s marquee venture aims to become ‘America’s preeminent racing, online wagering and entertainment company’.
Expanding its US footprint, Kambi has secured a multi-year agreement which will see it revamp BetAmerica’s on-property wagering systems and online sportsbook platform, currently active within the states of New Jersey, Pennsylvania, Indiana and Mississippi.
CDI’s appointment of Kambi follows the announcement that it had selected GAN as its enterprise platform provider for online casino and player management services – with its new technology partners tasked with optimising BetAmerica’s online offering for mass-market take-up
Bill Carstanjen, CEO of CDI, said: “We believe the transition to Kambi and GAN as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and iGaming product offering more efficiently as states move to legalize and implement regulations permitting sports betting and iGaming in the coming years. BetAmerica will benefit from the proven excellence of these market-leading providers.”
Last month, publishing its 2020 interim statement, Kambi disclosed that it had settled on a mutual agreement ending its lead wagering systems arrangement with DraftKings Inc – its biggest US partnership to date.
Updating investors, Kambi stated that it anticipates its BetAmerica partnership to have a small but positive impact on the remainder of 2020 trading.
Kristian Nylén, CEO, Kambi, commented: “It’s a pleasure for Kambi to be partnering with CDI and its BetAmerica brand, which has the potential to benefit from its market access and existing customer database. I’m certain with the quality and experience we possess, together with the BetAmerica leadership team, we will be able to grow our businesses together as the U.S. sports betting and iGaming market expands.”
