SBC News Voice of the Sports Betting Industry
Sports betting data and platform provider, Betgenius has confirmed that it has added Kiron Interactive’s full suite of virtual sports games to its sportsbook partner offering.
This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here.
Securing a new partnership, Betgenius will provide its sportsbook clients access to Kiron’s full range of ‘24/7 coverage’ HD virtual sports games for football, horseracing, greyhound racing and motor racing, as well as a range of fast-growing sports such as basketball and ice hockey.
Confirming Kiron as new partner James McKiernan, Head of Commercial at Betgenius, said: “Adding Kiron’s full range of virtual sports to our offering gives our partners direct, easy access to around-the-clock content proven to drive additional turnover. With a complete virtuals product a staple for sportsbooks across Europe, LatAm and Africa, the new feed supplements the existing data, trading and streaming content we provide.”
Betgenius sportsbook partners will have immediate access to the entire portfolio, where local regulation permits, via a fast and simple integration service.
Kiron’s virtual sports games will be made available for retail, online and mobile clients, delivering a service that provides ‘high-frequency, around-the-clock content and automates the entire event lifecycle from market creation through to results‘.
Steven Spartinos, Co-CEO of Kiron Interactive said: “We are thrilled to be partnering with Betgenius, a true market leader in the sports betting space. This is an exciting deal which promises to realize a number of synergistic benefits for both companies. The addition of our premium virtual sports titles to the Betgenius platform will complement its existing sports betting offering and create additional value for its significant customer base internationally.”
