payment gateway

AstroPay sells B2B payment gateway to focus on end user

AstroPay has completed the sale of its B2B payment gateway to focus on B2C solutions headlined by the AstroPay Card.

The ‘flagship’ prepaid virtual card solution, AstroPay Card, gives merchants the ability to receive deposits and process withdrawals from a single integration.

Mikael Lijtenstein, CEO of AstroPay, explained: “The recently completed sale of our B2B payment gateway indicates a new philosophy for the business, to become an end-user-focused B2C company that gives merchants the ability to receive deposits and process withdrawals efficiently and safely. All through AstroPay Card.”

The AstroPay Card solution was designed to simplify work on the operator side and avoid the inconvenience of handling various integrations. It carries strict compliance procedures and high security standards that guarantee the prevention of fraud.

The deposit process for the consumer consists of registering with AstroPay, selecting the amount to buy, choosing the most convenient method and making a payment. 

The withdrawal process is then similarly straightforward, in which users can pick the amount to withdraw in their chosen currency. Each withdrawal is through a new voucher as they are not rechargeable. 

Meanwhile, AstroPay has also highlighted its end user focus through a revised Loyalty Program, designed to reward those interested in increasing their purchase amounts. 

Meanwhile, new promotional campaigns include a ‘Challenges’ feature where users can create and share challenges between friends – for example around personal bets, esports, card games or match results.

The owner of the challenge must then select the winner, who receives a new AstroPay Card equal to the total amount deposited by the participants in the challenge without any added costs. 

PaymentExpert also learned this summer that AstroPay had added the option for users to buy Xbox, Nintendo and PlayStation cards in Latin America, Asia and Africa.

Check Also

SBC News DCMS new loot box guidance on enhanced ID controls & fair terms of play 

DCMS new loot box guidance on enhanced ID controls & fair terms of play 

DCMS has published an “update on industry-led improvements and protections” related to loot box interactions/exchanges …

Betsson at iGB Affiliate London

My ICE 2023: AstroPay’s Mikael Lijtenstein

ICE 2023 is fast approaching, and in the run up to the event, SBC has …

SBC News Sara Rita, AstroPay: navigating market peculiarities and shifting trends for digital payments

Sara Rita, AstroPay: navigating market peculiarities and shifting trends for digital payments

When it comes to balancing payments security with the user experience, businesses can face some …