William Hill matches finance sector screening capacity with Accuity 

William Hill Plc has strengthened all components related to compliance and customer KYC operations by forming a comprehensive agreement with digital control risk solutions provider Accuity.

Facing changing compliance and regulatory demands across all core markets, the FTSE betting group has appointed Accuity to ‘transform its customer screening approach with AI techniques’.

The partnership sees William Hill install Accuity’s proprietary ‘Firco Insight’ platform as its lead KYC screening component.

Updating stakeholders, William Hill detailed that its compliance and CS teams will be supported by a greater depth of tools and AI software, allowing the bookmaker to better evaluate customer behaviours and prioritise risks. 

Steven Armstrong, Group Director of AML at William Hill, said: “William Hill is always proactively looking for new ways to increase efficiency and enhance the experience of our customers.

 “Following a successful proof of concept, we could see that working with Accuity and investing in this technology would help us achieve greater financial crime screening accuracy, without adding to our manual workload.”

Further operational benefits provided by Accuity will see William Hill reduce ‘false positives’ on customer screening from a ‘typical industry rate of 10-15% to less than 1%’, with the Firco Insight platform providing greater accuracy on customer name matching, risk assessment and prioritising alerts. 

Accuity developed its Firco Insight platform for high-risk / high volume financial services institutions for clients including Citadele, Deutsche Bank, Sterling Bancorp, Banco Postal and UNESCO.

The partnership sees William Hill become the first gambling firm to uphold the same standard of financial crime screening as global banks.

David Wilson, CEO at Accuity, said: “We are very proud of this project that marks a significant milestone for William Hill, Accuity, and the gaming industry.

 “By utilising entity resolution filtering and AI techniques to form an explainable, safe and high-performance screening program,  William Hill will achieve the same exceptionally high standards as the world’s largest banks. We look forward to working closely with the team at William Hill to deliver a new benchmark in customer screening for the gaming industry.”

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Global financial crime screening experts Accuity will host the next SBC Webinar on Thursday 9 July (14.30 BST): ‘Coming out of lockdown: Gambling, compliance, and the new normal.

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