Scottish bookmaker McBookie (McBookie.com) has confirmed the sale of its business to Canadian sports-tech group, FansUnite Entertainment Inc.
McBookie Managing Director Paul Petrie confirmed that a $2.2 million agreement had been reached with Vancouver-based FansUnite, which listed on the Canadian Securities Exchange earlier this month in a bid to expand its sports wagering capacity.
Launched in 2009 by former Tote executives Damian Walker and Petrie, McBookie currently trades as a specialist bookmaker pricing Scottish marketplaces.
Confirming the deal, Petrie stated: “McBookie has a very strong brand and with the added marketing resources behind us we see lots of great opportunities ahead. The Scottish sports betting market is still largely undervalued by the big operators, who at best treat Scottish customers as an afterthought, whereas we will continue to put them at the front and centre of our offering.”
Since 2012, FansUnite has served as a sports analytics platform, supplying diverse clients crowdsourced insights and predictive modules for multiple sports disciplines.
By listing on the CSE exchange, the Vancouver technology outfit seeks to rapidly amplify its sports betting capabilities for a changing global sports scene.
Commenting on the investment, FansUnite CEO Darius Eghdami said: “McBookie is our first major acquisition and we are really excited about the massive potential for growth for the brand. The Scottish betting market is a significant one and we aim to greatly increase McBookie’s market share.”