SBC News Voice of the Sports Betting Industry
Athens-listed Intralot SPA has supported its South American partner ‘Intralot de Peru’ through the launch of its comprehensive esports betting inventory, enhancing its subsidiary’s capacity to engage with new audiences.
Launched in partnership with Sportradar as lead API provider, Intralot de Peru will offer popular esports coverage on Counter-Strike, League of Legends, Dota2, StarCraft II, Call of Duty and Overwatch, as well as FIFA 20 and NBA2K.
“We are pleased to successfully introduce eSports betting in Peru and enrich our sportsbook,” said Alberto D’Angelo, CEO of Intralot de Peru. “As the leading betting operator in Peru, we continuously look at ways to expand the entertainment options for our players and enhance their experience; INTRALOT has been a trusted and reliable partner in this effort by demonstrating operational expertise both in retail and digital helping us grow our operation.”
Publishing its full-year 2019 results, Intralot underlined that the company had returned its focus to optimising its technology platforms and maximising management subsidiary contracts as part of the firm’s long-term revenue recovery.
Christos Dimitriadis, INTRALOT’s Group CEO, added: “We are excited to continue to innovate with our long-term partner Intralot de Peru and create value that capitalizes on the transformative power of our technology.
“In a booming market like eSports betting, it’s all about gaining a first-mover advantage and Intralot de Peru has proven its forward-looking strategy by trusting INTRALOT’s proven solutions and world-class customer service that will drive the Lottery’s growth and ensure increased returns for the Peruvian community.”
