Sportradar delivers alternative betting markets with Simulated Reality launch

Addressing the shortfall in live sports, Sportradar has confirmed the launch of its AI-driven Simulated Reality, which will be made available to customers within its existing portfolio of events.

Launching on 3 April, it is hoped that the Simulated Reality product will deliver ‘a sports betting experience which is as close to real life as possible’.

Carsten Koerl, CEO of Sportradar, said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action.

“Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

The product will draw upon Sportradar’s historical football database and statistical output to provide match data, which offers the opportunity for a number of pre-match and live betting markets, covering top-tier leagues from England, Germany and Spain.

Played out over a full 90 minutes, fans will be able to bet on their favourite teams, access match analysis and league tables, while the game itself will be visualised by live match trackers.

Sportradar plans to extend its Simulated Reality product to several other leagues and competitions in the near future, with other sports earmarked for production including tennis and basketball.

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