Magnus Hedman acquires ‘tennis ace’ Jasis for future 10Star venture

Tennis risk management and pricing modules provider Jasis ( has confirmed that it has been acquired by industry figurehead Magnus Hedman.

The London based outfit is set to form part of new technology enterprise ‘10Star’, which aims to launch in the ‘second quarter of 2021’ to provide betting software services for regulated market incumbents.

Operating since 2012, Jasis has developed a pricing and automated liability management system covering all pro-tour syndicated ATP, ITF, Challenger and Grand Slam competitions and matches.

Securing an ‘undisclosed deal’, the tennis risk specialist has been acquired by industry tech expert Magnus Hedman, the founder of TouchBet Malta and majority investor in low margin bookmaker Pinnacle.

Issuing an acquisition note, Hedman detailed that he had been ‘monitoring Jasis over the years and their unique approach to risk management’.

“Few in the industry understand and successfully create models that are sustainable and have the efficiencies to consistently grow trading profits,” said Hedman. “This is the first step in our long term vision that will ultimately fill a gap in the industry and provide true risk management, not the customary trading solution.”

2019, saw Française des Jeux (FDJ) acquire Hedman’s stake in wagering services provider Sporting Solutions, as the former French state-owned lottery operator moved to expand its B2B FDJ Gaming Solutions division.

Hedman would not disclose 10Star specifics, apart from detailing that the new enterprise expects to roll-out its first product offerings by Q2 2021.

10Star will be led by Hedman, who will be joined by Jasis directors Jonathan Gale and Aron White as part of the enterprise’s executive team.

A joint statement from Gale and White read: “When Magnus shared his vision for 10star, we knew right away that we wanted to be part of it. We have been quietly building a strong business on the back of our deep trading capabilities and joining forces as 10star will allow our product offering to reach a larger market. We have a big role to play, and our years of experience will allow 10star to become a gold standard for risk management.”

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