SBC News Voice of the Sports Betting Industry
There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional.
As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), Sky Bet (2.74 million) and Ladbrokes (1.66 million) just exceeding the 7.5 million mark.
Receptional, a digital agency founded in 1999 to specialise in search marketing, also highlighted the three key factors considered by Google to measure the quality of ad campaigns, and in turn determine how much an advertiser needs to pay – ad click through rate, ad relevance and landing page experience.
Inevitably, the eBook encourages online gambling advertisers to tailor ads to mobile given that “mobile traffic accounts for 80% of searches in most consumer markets”.
Meanwhile, it also covers “interesting and exciting changes” to audience targeting and Google increasing the size of its search ads by 76%, as well as responsive search ads, ad extensions and video ads.
Last year, Receptional generated 621 million views and 6.9 million clicks on Google’s ad network. To download the eBook, click here.
