SBC News Voice of the Sports Betting Industry
BtoBet is preparing to launch Neuron 3, the company’s 3rd generation iGaming single-solution platform which provides operators with all the necessary business management tools, APIs, widgets and content readily integrated. By using the platform, operators can focus on optimising the UX aspect of their business.
The platform, which will be officially unveiled at ICE London, will also feature a unified betting experience across a wider, and digitally evolved channel selection. This, said BtoBet, gives operators the ability to adapt betting experiences to the specific needs of their players.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated that the launch of the Neuron 3 campaign marks the start of an interesting year ahead for BtoBet. She discussed how in 2020 the company is looking to cement its position as the advanced technological partner for bookmakers who are looking to build their UX according to target player data.
“Most markets are evolving in such a way where differentiation amongst the competition is not only more and more sought for by the operators themselves in order to compensate for an increasingly saturated industry, but also at the same time more difficult to achieve due to technological constraints where in most occasions the end result of the whole UX is directly dependent and reflects the way in which the platform providers envisions the whole player journey,” said Soldà.
“Neuron 3 is a definitive and significant step forward from this regard, with operators truly able to express and develop the player experience according to their target customers.”
The new campaign has kicked off with a new concept which “envisions the flourishing of the platform’s core technology and depicts its metamorphosis throughout the various stages of the player’s journey”.
