MuchBetter launches CashDuster to bridge payments and marketing dynamics

Jens Bader – MuchBetter

Specialist igaming payments provider MuchBetter has announced the launch of its new service ‘CashDuster’, which seeks to bridge operator marketing and payment disciplines.

A first of its kind service, CashDuster will help incumbents drive engagement at the point of deposit, allowing operators to display leading marketing campaigns and promotions via the MuchBetter app.

Offering frictionless, instant and fixed-cost transparent transactions, the MuchBetter app has become one of the most popular e-wallets for igaming consumers.

Further capabilities see CashDuster allow marketing teams to optimise targeting of existing campaigns and promotions, launching ad-hoc engagements and push messaging.

“CashDuster is a new and totally unique feature from MuchBetter,” said MuchBetter co-founder Jens Bader.

“I hope this service cements our reputation as an e-wallet that isn’t afraid to try new things. We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion. No other payment scheme allows operators or merchants to extend their marketing channels in such way.”

MuchBetter confirms that CashDuster will be available to operators worldwide from January 2020, across all 180+ countries in which the firm operates.

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