Customers are experiencing a less than 10-second lag time for big betting market price changes on Oddschecker after the affiliate completed a “once-in-a-generation” technology project to rebuild the way it processes odds from bookmakers.
The new platform, focused on the key sports of horse racing, football and tennis, should now mean that the major markets for those three sports on Oddschecker are reflecting odds changes on a bookmaker’s site or mobile app in 10 seconds or less.
Matt Robinson, Head of Technology at Oddschecker, said: “This platform has been built in house using internal resources; we have built this in a cloud native approach utilising parts of our Google Cloud Platform stack.
“Customers are already experiencing the power of this new platform on horse racing and major football and tennis markets when viewing our websites and apps.”
However, Oddschecker has admitted – through an open letter penned by UK MD Andrew Towers – that it will “occasionally experience problems because of limitations set by the bookmakers” – something it is working through in the best way it can.
He said that the company initiated the tech project after receiving feedback from customers, for whom how up-to-date the odds were was one of the biggest issues.
“It may not always be clear that were listening and acting on this feedback, but we are,” wrote Towers. “That’s why, around 18 months ago, we took on a once-in-a-generation technology project, completely rebuilding the way we process odds from bookmakers.”
He added: “We’re really proud of what’s been achieved so far. It’s been tough, but I’m pleased to say that the majority of our partners are now updating within the 10 second target of what you would see on a bookmaker’s own app or website (for Horse Racing, and the major Football and Tennis markets).
“This is the first – and probably biggest – step in transforming into a destination where customers can confidently compare prices and place bets without leaving our app or website. That’s why we’ve decided to take this opportunity to update our brand with a fresh colour scheme and a new strapline: ‘Your One Stop Betting Hub’.
“It doesn’t stop here though. Expect much more in terms of new and improved features (such as a new bet slip facilitating all bet permutations), and we’ll keep chipping away at that 10 second price lag to get it as low as possible.”