Serie A appoints Genius Sports as data lead for betting services

Ahead of the start of a new European football season, sports data and technology provider Genius Sports Group secures the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary.

Strengthening Serie A integrity provisions, Genius Sports will capture match data utilising its in-stadia pitchside technology, which instantaneously distributes a live feed to licensed sportsbook operators via Betgenius services.

Genius Sports details that its sportsbook customers will have access to the ‘most accurate and reliable real-time data feed’ on Serie A fixtures, allowing bookmakers to optimise markets with premium content and data, whilst providing Serie A solid returns from wagering on its games.

In addition, Serie A stakeholders are set to benefit with enhanced control and visibility over the use of the league’s betting data.

Genius Sports informs that Serie A will launch its first rights enforcement initiative, which will include the identification and ejection of unauthorised data collectors operating in-stadia.

Jack Davison, Chief Commercial Officer of Genius Sports Group, said: “Our partnership with Serie A is another example where we work with the most important global sports competitions to ensure our sportsbook operators have complete confidence in the security of their data supply and that our organisation will deliver the most trusted and compelling betting products to operators around the world. We look forward to working alongside Serie A to help extend the reach one of the largest leagues in world football.”