Seeking to bring new innovations and dynamics to racing markets, new joint-venture ‘AllSported’ has been formed by racing stakeholders TXODDS, Banach Technology and the Racing Post.
Combining the firms’ knowledge and expertise in racing trading and technology development, the triumvirate have worked together to deliver a ‘racing-specific trading solution’.
The AllSported JV sees TXODDS act as lead feed supplier of the trading solution, which will be further enhanced by Banach live trading algorithms and analytics.
Launching the joint-venture Einar Knobel CEO of TXODDS explained: “It’s been a rewarding journey to get to where we are today but I am delighted to announce that we are working with Racing Post and Banach, two front runners of our industry. We’ve thoroughly enjoyed working with both businesses in the past and we’re looking forward to a very successful launch of our new trading solution.”
Driving customer engagement, Racing Post will act as AllSported lead content provider optimising the trading platform, which seeks to deliver bookmakers ‘made-to-measure horseracing odds’ delivered through streamlined integrations’, helping clients achieve optimal racing books.
Racing Post Chief Revenue Officer Mike Griffin commented on initiatives; “For the first time we are able to offer the industry a full managed horseracing trading solution. With our rich heritage in horseracing it’s exciting to see the focus of the business expand. Working with industry leaders in TXODDS and Banach has made this process even smoother, the product is the best in the industry and we’re delighted to announce the partnership today.”
Backing the development of AllSported, Mark Hughes CEO of Banach, stated that the joint-venture represented the best chance to revamp horseracing as a betting market proposition
“It’s excellent to be working with two of the industry’s biggest names. Racing Post has a unique heritage and background and it’s an exciting time to partner with them as they diversify their business. The product is the best there is in the marketplace for horseracing trading and that is down to the hard work and dedication of the three partners involved” Hughes adds
Racing Post has confirmed that AllSported will officially launch on 8 August 2019.