BetConstruct has initiated a “new innovative approach to sports betting and gaming personalization” through the launch of virtual assistant Hoory.
The industry software provider held a presentation in Amsterdam on 16 July to officially launch Hoory, which has been designed to help players navigate an operator’s website.
Through a beta version on Vbet, BetConstruct’s B2C online sportsbook brand, guests were given the first chance to talk to Hoory, ask her to place bets, find sports statistics and learn more about her background through her own words.
It already recognises the voice of a user, interprets commands and performs the requested actions, while in the future it will extend the range of its functions to understand a user’s needs in advance based on previous conversations.
“VRT has been around for a while,” said Vigen Badalyan, BetConstruct’s Founder and CEO. “We trust the technology to remind us about the important meetings, search for information we need and set the mood for an evening with music and entertainment.
“It is the right time to entrust the gaming experience to this immersive technology and let Hoory take the interaction with an online casino to the next level.”
The technology, pronounced [`hu:ri], is named after a frivolous and lazy person from an Armenian fairy tale.