Paddy Power Betfair US sports betting and daily fantasy sports subsidiary FanDuel Group has formed a ‘first-of-a-kind’ partnership with digital sports streaming platform fuboTV.
The partnership sees FanDuel become the exclusive wagering and gaming partner of fuboTV, as FanDuel’s brand, products, data and content gain special coverage across all fuboTV channels.
In addition, the partnership maintains a ‘carriage agreement’, which will see FanDuel owned US racing network TVG integrated within fuboTV platform.
FanDuel and fuboTV have limited the partnership to the state of New Jersey, where FanDuel will be able to publish its betting data and information on FuboTV channels.
“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” said Adam Kaplan, FanDuel VP of Content Business & Operations.
“fuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”
Founded in 2015, fuboTV was initially launched as a US digital streaming platform, for football content publishers.
However, overtime fuboTV has extended its platform to include content from broadcasters of NFL, MLB, NBA and MLS programming.
“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” said Min Kim, fuboTV VP of Business Development.
“Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions. We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual MVPD and a gaming company – and integrate their products into fuboTV.