Sidelines

Natural Intelligence stays off the Sidelines with new acquisition

SidelinesNatural Intelligence has acquired Sidelines, a developer of technological tools for smart comparison of odds, tips and American legal sports bookies.

As part of the deal, Sidelines employees will join Natural Intelligence’s 300+ employees in Tel Aviv to oversee the company’s US sports activities.

Natural Intelligence operates comparison websites that drive customer acquisition, while Sidelines provides sports analysis, projections, real time odds comparison, injury reports and news feeds, as well as an online social platform.

Founded by two ex-Googlers and gaming veterans, Or Lifshitz and Rotem Haber, Sidelines is currently connected to all major legal sports betting operators in New Jersey, and will soon launch in Pennsylvania. 

“As many states have legalized US online sports betting, and others are soon expected to follow, our hope is that Sidelines.io will help operators drive high-value traffic,” explained Or Lifshitz, the firm’s co-founder and CEO. “Since our launch in October 2017, we’ve added new features based on user feedback and look forward to becoming a key part of the game-plan for today’s sports bettors.”

Nir Greenberg, Natural Intelligence CEO, added: “As part of our expansion into the recently legalized US sports-betting market (which has the potential to become the largest betting market in the world), we acquired Sidelines to help us secure our foothold in this market. 

“The Sidelines team have developed some of the leading platforms in the current legal sports betting markets in the US. In line with Natural Intelligence’s goals and aspirations, these tools offer unique odds-comparison charts including a social fans hub, useful sports betting tips, great UGC and tons of statistics.”

Check Also

UKGC ‘constrained by the current legislation’ on loot boxes

The UK Gambling Commission (UKGC) has disclosed to MPs that it currently does not have measures …

Luckbox adds 8 new gaming markets to its ‘esportsbook’

Esports betting start-up Luckbox, the enterprise seeking to disrupt and lead esports wagering outright has …

Rothschild appointment sees UKGC complete advisory for 4th lottery tender

Investment bank Rothschild & Co is to act as the UK Gambling Commission (UKGC) lead …