OPTIMA has increased an existing partnership with the Betfred Group to provide the operator with its Omnichannel Player Account Management and Sports Betting system (OPTIMAMGS™) to enter the competitive Spanish market.
Betfred Managing Director Mark Stebbings said that OPTIMA was the “natural choice” for Betfred to expand into the Spanish market.
He explained: “We have partnered with Jacob Lopez and his team because of their professionalism and the flexibility of their technology as we expand internationally.”
Jacob Lopez, OPTIMA CEO, added: “It is a pleasure working with the very knowledgeable Betfred team side by side. We are delighted that the Betfred management team appreciates the work our teams are doing in the United Kingdom, where they are one of the leading omnichannel operators.
“The flexibility of our platform to adapt to different markets; the great combination of our Sports Betting and e-Gaming Omnichannel platform technology, together with Betfred’s sports betting and gaming expertise, will bring a leading international operator to the top of the Spanish market.
“At OPTIMA, as we do for all our appreciated partners, we will work relentlessly for Betfred to fully deploy their product strategy in the very competitive Spanish market.”
The initial agreement between the two parties, signed in December of 2017, saw the rollout of the OPTIMAMGS™ platform and Serverless v2 retail product for over 1,600 Betfred shops, supporting nearly 4,000 point of sale OTC terminals.