Updating the market, FTSE250 technology group Playtech Plc informs that its sports betting division Playtech BGT Sports (PBS) has extended its retail services agreement with Paddy Power expanding the bookmaker’s self-service terminal capabilities.
New provisions for Paddy Power will include PBS new Tap2Bet functionality, which will allow customers to place bets directly onto the terminals with their debit cards.
PBS upgrades and extensions will be rolled-out across Paddy Power’s UK and Ireland retail portfolio during early 2019.
David Newton, Managing Director Retail at Paddy Power, said: “I’m very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us.
“Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options.”
Updating the media, Paddy Power retail leadership detailed that PBS terminal extensions had been chosen to meet increased pressures placed on retail operators.
John Pettit, Chief Commercial Officer at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.
“This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland.”