Sports fans engagement platform Oddslife will introduce support for free-to-play (FTP) prediction games with large jackpot prizes after striking a new deal with RISQ.
With ever increasing competition around product functionality, and with marketing costs soaring due to bonuses and free bets, FTP games have emerged as an alternative solution to the more traditional marketing techniques.
Through their use, operators can deliver on a variety of business goals, keep costs under control and stand out from the crowd by offering fresh entertainment to their users.
While the gameplay mechanics deliver the engagement and stickiness, the incentives and prizes play the important role of grabbing the players’ interest in the first place.
Through partnering with RISQ, a leading iGaming Insurance Platform (iGiP), Oddslife’s clients will reach new levels of player acquisition and retention by getting access to scalable jackpots with some of the biggest payouts in the industry.
Meanwhile, RISQ will be able to service its clients with a wider range of game formats and a tailored approach to their projects.
Alexandru Teodorescu, Managing Director at Oddslife, said: “We will help RISQ clients through access to our unparalleled social and sports betting expertise.
“On top of offering a wide range of game formats to choose from, we also provide a bespoke service, meaning that we’ll happily undertake any development work required to see their ideas come true.
“At the same time, our partnership with RISQ will enhance our offering, thus allowing our clients to offer their audiences games with substantial prizes – a sure way to grab players’ attention.”
Julian Borg-Barthet, Director of Business Development at RISQ, added: “Our flexible solution, backed by a team of innovative and experienced professionals in both risk and sporting analytics, gives operators and platform-providers access to some of the biggest non-networked jackpot payouts in the industry.
“We are excited that our list of integrated partners now includes Oddslife, whose clients will see firsthand how life-changing prizes of up to £25m can boost acquisition and retention.”