Leading European sports data, integrity services and content provider Sportradar has continued its US technology expansion after announcing that it has secured a partnership with broadcaster FOX Sports to deliver new audience innovations and experiences.
Announcing its latest US-centric partnership, Sportradar will utilise its data collection mechanisms and insight capacities to develop live engagement tools/functions for FOX Sports in-game programming.
FOX Sports seeks to become the US broadcast leader in developing new data-led and immersive functionalities, engaging new sports audiences with their comprehensive sports coverage.
Brad Zager, EVP, production and operations at FOX Sports, commented: “Sportradar is in a position to provide information to our networks with cutting edge technology that is easily accessible by the staff in our production trucks and studios.”
Along with empowering leading sports media clients with this platform, Sportradar has further invested in expanding their research support and content teams to deliver customized stat requests for clients and pregame notes complete with compelling information to enhance broadcast content and storylines.
Steve Byrd, Head of Global Partnerships at Sportradar, added: “Sportradar is obsessed with the fan experience, and driven by the opportunity to be a good partner to today’s sports storytellers. Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption.”