Kambi seeks to become ‘clutch player’ of NBA betting

Stockholm-listed sports betting platform and software provider Kambi Group Plc views the start of the new NBA season as yet another early pacesetter for the liberalised US betting market.

The technology group has revamped its entire NBA markets inventory, seeking to bring new betting dynamics to the unique sport of basketball.

Kambi states that it has developed the sector’s most comprehensive and engaging NBA betting inventory designed to make its US clients the ‘top destinations for basketball wagering’.

Developed with a view to engaging audiences from ‘match tip-off to the final buzzer’, Kambi significantly expands its NBA player prop bets for pre-game and in-game markets.

Kambi partner sportsbooks will be able to offer unique markets such as ‘type of field goal’, ‘next point scorer’ and ‘total player points’.

Furthermore, for seasoned basketball punters Kambi has developed a vast array of ‘pre-game alternative lines’, as well as a selection of ‘relevant in-game lines’, allowing for deeper market variance rather than the standard ‘money line or spread’.

Stefanos Moysidis, Kambi Head of Live Basketball, states that the ‘complexity of offering these markets should not be understated’, as Kambi development has had to match ‘official data sources with sophisticated algorithms and uniquely skilled basketball traders.

“The NBA has become extremely popular over the last few years, with the game becoming faster, smarter and teams relying on analytics more than ever before,” Moysidis explained.

“Superstars are dominating games with a barrage of three-pointers and bettors are increasingly wanting to wager on high-profile players and choose their own lines. At Kambi, we have embraced these changes and developed our offering to cater to a new and more informed audience.”