SBC News Voice of the Sports Betting Industry
Industry platform provider BtoBet has announced the launch of its ‘White Label Certification Program’, which allows its clients to provide BtoBet igaming/betting solutions to third parties.
BtoBet launches its ‘Certification Program’ seeking to broaden its scope for new business opportunities, whilst allowing its partners to adopt a new business channel promoting BtoBet’s B2B functions.
Key stakeholder Sabrina Soldà, Chief Marketing Officer of BtoBet, detailed that the program was an important development, which sees the company’s advanced technology platform accessible to a wider range of businesses seeking to develop igaming/betting opportunities.
“To become a BtoBet Certified Partner all our partners have to undergo a rigorous screening process that ensures that they are capable of effectively delivering the same high level of service that has become synonymous of our brand and technologies,” stated Soldà.
BtoBet management underlines that the ‘Certification Program’ will allow a number of its developing market clients to further expand their active market positions through third-party partnerships.
A corporate update read: “White Label Operators will gain access to a lite version of the most advanced gaming platforms, which are perfectly suited to the requirements of small operations, with the ease of mind that they will have a local BtoBet Certified Partner setting up their organisation, and handling all their particular brand requirements.”
BtoBet has established itself as one of the leading industry platform providers for developing markets by securing a number of igaming/betting partnerships in LatAm, South America and Africa.
Supporting the launch of its white label certification program, BtoBet has also published its industry report ‘Tackling Africa’s Limitations‘, focusing on the ‘opportunities and challenges that the African market maintains, and how local operators can start their business through a BtoBet Certified Partner.
