Lottoland has diversified the payments services made available to its players and targeted new markets after striking a deal with MuchBetter.
As MuchBetter’s first lottery customer, this deal also represents an expansion into a new market for the iGaming payments company.
Lottoland has chosen MuchBetter as an up-and-coming alternative to traditional e-wallets, after looking for a mobile first wallet solution for its players to receive winnings.
MuchBetter’s integration with mobile and its emphasis on providing a low-touch user experience was therefore a key consideration, as was its approach to transaction fees.
Unlike other e-wallets, MuchBetter does not charge per transaction. Instead, it charges operators on a net-deposit basis every month according to the monetary value of each player.
Jens Bader, MuchBetter co-founder, said: “The lottery is among the oldest forms of gambling in the world, but brands like Lottoland have revolutionised the experience to meet the needs and wants of today’s players, who expect more.
“MuchBetter is a perfect fit for the Lottoland service and its players. Our platform provides the best user experience and, having been established in the mobile/cloud era, we have no doubt in our ability to scale up to meet tremendous demand.”
Lottoland CEO Nigel Birrell added: “Lottoland is growing extremely quickly and, as we expand into new regions, it’s an important part of our strategy to diversify our payment services to meet the needs of new players and ensure we have the very best options on the market today.
“User experience is everything to Lottoland, and an important differentiator with the rest of the market, so we needed a payment solution which shared our priorities. In MuchBetter we have a solution that provides a supreme user experience, while also doing so at scale.”
MuchBetter is sponsoring Betting on Sports 2018, the 3rd edition of the largest international sports and betting trade conference at Olympia London.