RFL maximises InCrowd partnership to elevate fan engagement

Partnering with fan engagement experts InCrowd, the Rugby Football League (RFL) is further elevating levels of fan interaction.

In a move powered by Fanscore, InCrowd’s introduction of video polls has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan.

Polls have been a popular part of the OurLeague platform since March, with the effective and widely participated Man Of The Match vote now broadcast, updated and announced live as to enrich various fixtures throughout the season.

This new introduction of video polls takes the fan experience to the next level, giving fans the power to make personal choices based on real life game situations and referee decisions. A strategic system of app notifications, social updates and email communications ensure no fan misses the opportunity to cast their vote and increase their input into the game.

Nichola Spencer, Membership Manager, Rugby Football League commented: “The live Man of The Match poll has generated incredible engagement numbers and we’re really pleased to be able to add yet another dimension to the fan experience for OurLeague members, whilst continuing to learn more about rugby league fans. The development of the video polls is an exciting prospect for us; we’re looking forward to working on new ideas with the InCrowd team.”

Perhaps most importantly, fans participating in the video polls are encouraged to do so behind an official FanScoreID from InCrowd, as opposed to a social login to verify and log their selections. Social may drive higher numbers but these are all anonymous to the rights holder. With this FanScore authentication, the RFL are able to learn more about their fans and can therefore serve them with relevant, personal content and activations based on past engagements.

Check Also

Betfred secures two-year Challenge Cup sponsorship extension

Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby …

Simon Johnson joins SIS as new Chair

Simon Johnson joins SIS as new Chair

Simon Johnson, the current Chair of the Rugby Football League, has been selected as the …

RFL continues integrity commitment with Sportradar

Sportradar has announced the extension of its partnership with the Rugby Football League (RFL) after receiving …