SBC News Voice of the Sports Betting Industry
Sports betting software and market trading services provider Amelco, has this morning confirmed that it has renewed its lead sportsbook supplier contract with The Stars Group Inc subsidiary BetStars.
Updating the market, London-based Amelco will continue to act as lead platform technology provider for BetStars, a partnership that it has serviced since the brand’s launch in 2015.
Issuing a short statement, a pleased Damian Walton founder and owner of Amelco commented on the partnership extension;
“Amelco is delighted to extend the agreement with BetStars and we look forward to working closely with the brand to service its sportsbook portfolio and continue a partnership that will allow both parties to maximise their full potential.”
In its latest trading update, Toronto TSX-listed The Stars Group Inc detailed a strong progress on the firm’s ‘diversification strategy’, reporting a robust revenue-mix which featured a higher contribution from its online casino and sports betting divisions.
Amelco will maintain its position as lead sportsbook platform supplier, as the Stars Group moves to enlarge its corporate entity following the successful Q1 2018 acquisitions of CrownBet Ltd, William Hill Australia and Sky Betting & Gaming.
