RFL extends InCrowd partnership after World Cup success

The Rugby Football League (RFL) has extended its partnership with InCrowd, continuing the RFL’s ambitions of building a world leading membership platform for spectators, viewers and participants of rugby league.

In a launch that was planned to perfectly coincide with the 2017 Rugby League World Cup (RLWC2017) in Australia giving new members the chance to support England in their quest for glory. Plans for a membership website and mobile apps included exclusive content, member benefits, participation features, a ticketing integration, gamification and polls to help drive fan experience and return on investment for the RFL.  

InCrowd provided the necessary resource and expertise to ensure the deadline was met, resulting in the on time launch of the official Our League app and website. InCrowd worked with many of the RFL’s partners integrating Tickethour, and a loyalty scheme via Rewards4 Rugby League. Working with StreamAMG, the platform also saw live streaming of a match 4 days post launch, which proved a successful addition to increase registrations with over 40,000 live views of England’s warm up fixture against Affiliated States.

Live streaming was also delivered for the Women’s Rugby League World Cup (WRLWC2017), allowing fans to fully immerse themselves in the RLWC2017 and WRLWC2017 for free, including behind the scenes content and huge prizes. The Grand Prize was an all-expenses paid trip for two to Australia, to watch the RLWC2017 final. One lucky member, Neil Cunliffe, and is wife were flown to watch England in the final in Australia as a result of finishing top of the membership leaderboard after the Quarter Finals.

After RLWC2017, work was extended to the 2018 Rugby League season. In the first seven weeks of the season the Our League platforms powered by FanScore had already seen nearly 12,000 participants in the Betfred Super League predictor game and consistently receives 3,000 – 4,000 Betfred Man of the Match votes, thanks to InCrowd’s first live participation TV initiative with Sky Sports. Since launch, over 12k Our League members have voted for their Man of the Match.

Richard Donlon, Systems Manager commented: “Membership is a significant step forward for the Rugby Football League. In September we didn’t have anything and now in February we have a membership system with over 36,000 active members.”