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Betradar to launch sports betting solutions for US market

Betradar has detailed plans to launch “a comprehensive range of tools and services” to companies looking to provide sports betting in a post PASPA United States.

Acknowledging a variety of permutations could yet impact the landscape following the Supreme Court ruling, it was detailed that existing operators, in addition to new entrants, could benefit from the firm’s expertise in navigating opportunities and challenges.

Betradar states it has “drawn together all its existing expertise, strong industry relationships and its market-leading data offering,” to position itself to offer a flexible and responsive menu of turnkey services.

Neale Deeley, the new VP of Sales for Betradar in the US, said: “For months now we have been approached by existing clients and prospects, asking us to evaluate their needs and offer a solution fit for the current and future US market.

“Of course there has been a good deal of uncertainty, and that uncertainty still remains. But we have a very modular approach that is robust enough to support any of the various scenarios, which is giving operators the confidence to plan the next steps with us now so they can be assured of being ready on time.

“We have also extended our data coverage so that we are the clear market leader in terms of US and US relevant sports and competitions, and this in turn means that our data-driven tools, trackers and visualisations will set new benchmarks.

“We have developed unique risk management and trading services that sit at the heart of our new offering and will deliver peace of mind and value to anyone wanting a ready-made sportsbook solution.

“Finally, it is worth highlighting that we already supply services to many of the Nevada sports books and of course are ready to roll these out across the US as and when. Ultimately, we are confident that we have the assets in place to deliver immediate roll out and value if and when the landscape changes”.

Warren Murphy, Managing Director of Betting and Gaming at Sportradar, added: “We already have a firmly established pedigree in the sports betting space globally, supporting over 600 of the world’s most recognised licensed betting operators, but we have also invested significantly in our US presence, now with 4 offices and over 250 people from East Coast to West Coast.

“This has of course been further backed by our official exclusive relationships with the major US sports leagues enabling us to develop a truly innovative digital offering to engage fans, drive innovation in the market and establish our reputation with top-table stakeholders in US sports.

“The Supreme Court picking up the Christie v NCAA case at the tail end of last year, however, was a potential game changer and our investors, such as Ted Leonsis, Mark Cuban and Michael Jordan, have been invaluable in helping us plot a course that we now feel strongly offers a truly compelling range of options for those looking to explore a post PASPA world”.

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