SBC News Voice of the Sports Betting Industry
London-based tech firm RISQ has announced a new deal with Happy Pay that will boost the jackpots of the game developer up to a record level of £25 million. RISQ’s insurance-backed solution enables the creation of non-networked prizes across a wide range of game types and channels.
Since launching with RISQ at the start of January, Happy Pay’s operating partners have reported up to a fourfold increase in daily entrants to the higher-value jackpots, demonstrating its worth as a generator of leads and traffic across all platforms and devices.
It’s just the latest application from RISQ, with its unique RNG platform that can be customised to the individual needs of any operator proving popular within the industry.
RISQ B2B Director Tom Mitchell, said the deal was another step in RISQ’s drive to diversify their B2B partnerships, maximising margins and revenues along the way.
He said: “Our Jackpot RNG delivers a rare combination of leading technology, tailored development, and sophisticated risk-management. It’s rewarding to see Happy Pay’s clients embrace this capability, increasing entrant engagement and adding substance to their marketing and promotions.”
Chloé Alpert, CEO at Happy Pay, said: “Partnering with RISQ in 2018 was a no-brainer, and the results are plain to see. Their adaptability and new jackpot levels were naturally a huge draw for Happy Pay.
“This has opened up opportunities for our clients to harness the acquisition and retention qualities of jackpots, with a wide variety of free-to-enter games. We’re very excited about the future.”
RISQ’s unique B2B-only platform allows affiliates, operators, platforms and game developers the opportunity to access and use jackpots in a scalable, elastic fashion.
