Specialists for mobile customer activation, Wiraya, today announced its latest agreement with Fantasino to increase player activation.
Fantasino is a Costa Rican based online casino operator, which in partnership with EveryMatrix looks to provide players with a more personal experience when playing online casino games.
Using Wiraya’s technology, Fantasino will be aiming to significantly increase conversion rates and build customer loyalty, by specifically targeting registered and lapsed players with bespoke activation/re-activation messages, at the right time and in the right channels, automatically.
Andrés Blanco, Co-Founder/ Operations Manager of Fantasino, commented: “With Wiraya Mobile Customer Activation we can offer our players a better user experience and at the same time boost our player activation. We are looking forward to improving our conversion rates and get more active players. It’s great that we have found a new way of interacting with customers, at a very rapid pace, thus keeping our offering fresh and exciting for our customers.”
Wiraya, the Managed Mobile Customer Activation software, utilises data-driven insights to generate the optimum blend of voice, text and mobile messaging to create action from operator’s customers.
Oskar Klingberg, CEO of Wiraya, added: “We’re thrilled to have Fantasino on-board, joining our growing community of leading iGaming brands as customers. We are looking forward to significantly enhancing the user experience for Fantasino by delivering unique and personal communication to increase conversions and boost gamification.”