SBC News Voice of the Sports Betting Industry
FSB Technology Ltd has agreed a deal to supply Bruce Betting with a new online sports betting platform. The London-based company has designed a bespoke web and mobile service for the independent retailer’s shops throughout the Republic of Ireland.
Bruce Betting will also have access to unique trading-led CRM tools to tailor bonus offers and betting incentives to individual customers, who will also benefit from FSB’s casino platform, which includes table games and the latest video slots from leading producers Realistic Games and Microgaming.
FSB’s trading will cover many different sports, with both pre-match and in-play markets, including a market-leading horseracing product which allows Bruce Betting to control the look and feel of its site via a content management system.
Richard Thorp, FSB’s Business Development Director, commented: “We’re very pleased to work with Bruce Betting; our managed solution will enable them to refine their online offer, whilst maintaining the customer-friendly approach that has made them popular.”
Eamon Byrne, Director at Bruce Betting, said: “We’re very excited about the prospect of the new site and the app that goes with it, and believe FSB’s tailored approach will go down well with our customers. We now have the right tools to deliver a top-class betting experience across all channels, and are very confident we’ll be able to offer a competitive product alongside the larger brands.”
Bruce Betting, which has its head office in County Kildare in the Republic of Ireland, was established in 1977. It now boasts 17 shops and a Freephone telephone betting service.
