Equotion moves into new offices at Bowcliffe Hall in Yorkshire

James Waterhouse, EquotionEquotion, the sports analytics start-up, has moved from Ilkley into new offices at Bowcliffe Hall in Yorkshire, the former home of an aviation pioneer.

It is the latest development for the company, which has attracted significant investment from Gordon Black, former Chairman of Peter Black Limited, and Graham Martin, a third generation bookmaker and the founder of Bonne Terre, the license holder for Sky Betting and Gaming.

Following the fundraising, the company signed a white-label agreement with Cardinal House Group which will allow them to take its predictive technology into Australia, New Zealand and Asia through their tie ups with both internet and mobile operators across the Asia Pacific region.

Equotion uses predictive technology to analyses vast amounts of data to accurately select outcomes in sporting events. The technology has been developed by Dr Tim Drye, an award-winning statistician and physicist, who is one of Britain’s best-known data scientists.

James Waterhouse said: “We are delighted to establish our base at Bowcliffe Hall in Bramham. This place has been a centre of innovation for more than 100 years. The last owner Robert Blackburn was one of the pioneers of flight.

“The current owner Jonathan Turner is a successful Yorkshire entrepreneur who has developed a thriving location for businesses. It’s nice to be somewhere that has been connected with innovation for this amount of time. There many interesting companies based here, at different stages of evolution, so it is an exciting place to be.”

Graham Martin became non-executive chairman for Equotion in July, joining the management team with Waterhouse, Drye and Technology Director Ian Noble. He also joined SBC Events’ Advisory Board ahead of September’s two-day Betting on Sports conference.

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